This weekend (2-4 November) learndirect is in Abu Dhabi for the Grand Prix. The trip is to promote learndirect in the Middle East, building on our sponsorship of the Marussia F1 Team for the 2012 season.
Sponsoring the team this season has enabled us to promote our shared common goal of using new technologies and opening up chances for people to take their skills up a gear.
The partnership allows us to reach our core customer group in a new and exciting way, giving us a great opportunity to engage with potential new customers, diversify and help us grow our offer in the apprenticeship market.
Sponsoring the Marussia F1 Team also helps to raise awareness of learndirect amongst a business audience, both at home and in international markets, like here in Abu Dhabi, and provides us with a business development platform on which we can showcase our brand and our services.
Photograph shows Suzana Lopes, Senior Vice-President - Sales, learndirect in the Marussia F1 Team Garage.
Visit www.learndirect.co.uk/marussiaf1team/ for more information on our partnership with the Marussia F1 Team.
Thanks for your help,
The learndirect team