Sales & Marketing

Only by developing an effective sales and marketing plan can your business hope to win and retain loyal customers.

Our eCourses in this area will enable you to identify different sales and marketing strategies and find one that’s right for you.

Marketing

This course is an excellent starting point for anyone who is new to marketing or is looking for a refresher. Having completed this course, you will be able to:

• Define what marketing is and the range of areas it encompasses
• Segment customers into meaningful groups and identify the ones that are - or could be - most profitable
• Analyse your business's strengths, weaknesses, opportunities and threats
• Identify the four types of marketing strategy available and determine which is most appropriate for your business
• Promote your business effectively

Visit our course catalogue section to read more about the Marketing eCourse

The Apprentice: Selling, Pitching & Presenting

Are you a natural when it comes to sales and presenting? Or could you do with a helping hand? This course will help you improve the skills you need to sell your company's products and services, and teach you the importance of preparation and being well informed.

Once the course has been completed you will be able to:

• Define your sales goals using SMART objectives
• Plan and prioritise sales activity
• Adapt your communication style to suit different buyers and situations
• Understand and target customer needs and wants
• Recognise when to "close" and when to negotiate
• Use account management skills to retain customers
• Identify opportunities to generate increased revenue streams

Visit our course catalogue to read more about The Apprentice: Selling, Pitching & Presenting eCourse

Steps To Success: Professional Sales Skills

The most successful salespeople know how customers can be "helped to buy"! This CD-ROM based course will help develop a much deeper understanding of how, when and why your customers buy, covering the skills your team needs to be successful in today's highly competitive marketplace.

Taking a fresh look at the entire sales process from the customers' perspective, this course delivers new tips and techniques to help turn "the one that got away" into a "done deal"!

Having completed this course, you will be able to:

• Identify the individual stages of the selling process
• Plan and prepare for a successful sale
• Improve the way you communicate with customers
• Identify your customers' needs
• Complete the sale and care for your customer after the sale

Visit our course catalogue to read more about the Steps To Success: Professional Sales Skills eCourse.

See the full course catalogue online