Mon, 8 Dec 2008
Good customer service can help set a company apart from its competition, it has been suggested.
Providing excellent service to customers from the moment they show interest in a product, right through to them purchasing the product and afterwards can help companies to become winners, it has been suggested.
Referring specifically to internet businesses, Cameron McLean, general manager of merchant services for PayPal, was quoted by New Media Age as saying that by mastering end-to-end customer service, firms can make themselves stand out from their competition.
"Online retailers need to think about what differentiates a good service," he remarked. "Those who will win will have perfected the end-to-end customer service model."
His comments followed research from his organisation and Zoomerang that found 34 per cent of internet sellers believe market growth is being restricted by customers having bad experiences with buying products online.
The study comes in the middle of National Customer Service week, which runs right up until the end of Sunday October 12th in order to highlight the 24/7 nature of the sector.
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The learndirect team