Mon, 8 Dec 2008
Customer service helped with success, Makro suggests.
Customer service has been one of the major factors behind the growth of Makro in the last three years.
At least this is according to Fraser Roberts, buying manager of Makro UK, who explained his firm's success to David Shapley of Freshinfo.
Referring to the term his company uses for its target demographic, Mr Shapley said that the firm has done well "simply by listening to what our HoReCa customers want and delivering it".
"A key part of the proposition is, of course, customer service," he added, explaining how Makro launched a recruitment drive to ensure that each store had a specialist in fruit and vegetables on hand when it started selling fresh produce.
Mr Shapley's comments come with just a few days left until the start of National Customer Service Week 2008.
Hundreds of major organisations have already signed up to take part, with registration available on the official website.
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The learndirect team