The Apprentice ups stakes with higher prize fund

Mon, 10 Jan 2011

The Apprentice ups stakes with higher prize fund

Tuesday 29 June 2010
The prize for the winning candidate on next year’s Apprentice has been upped and many TV critics are hoping for a higher calibre of applicant as a result.

Lord Sugar is now offering the winner £250,000 to start their own new business. They will co-own the company with Lord Sugar and many fans of the series believe that offering more than just a job in Lord Sugar’s company will attract more entrepreneurial types to the competition.

The last series of the show attracted criticism for allowing so many sub-par candidates through. However, some claim that it was these applicants that made the show entertaining in the first place and that upping the stakes will just mean the applicants will be more serious and, as a result, more boring.

We don’t agree, however, and are looking forward to the seventh series, which could give screen time to some serious ideas people who are looking for that boost to get a great concept off the ground. The new prize may also provide a distraction from the obsession with sales that the show seems to have developed. More emphasis on the skills needed in running a business and setting up a business could be good for the programme.

Although we will have to wait until next year to see the new format, with the sixth series to be screened this autumn retaining the tried and tested formula, we are still looking forward to the next series. The Apprentice is a refreshing, entertaining show which puts the emphasis on the importance of providing training for employees to help then be the best they can be.

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