Effective After-Sales Service

Service staff are the foundation on which future sales are won or lost. Equipping staff with first class aftercare skills will help them to leave customers with a positive impression of your business and ensure they return when they’re ready to make their next purchase.

This course is a helpful introduction to the techniques that strengthen the relationship between an organisation and its customers. Famous faces including Hugh Laurie will show you how to provide a more professional after-sales service to your customers.

You’ll look at the four cornerstones of successful after-sales service - defend the sales person, defend the product, defend the organisation and defend the customer. You’ll also learn how to develop an action plan to improve the way you relate to customers.

You'll learn how to:

When you have completed this course, you will be able to:

• leave the customer with a positive impression of you, your organisation and its sales staff
• listen to the problem and offer an acceptable solution
• accept faults and know how to respond to criticism
• compile and relay useful feedback
• generate goodwill amongst customers

How this course can help your business:

• Encourage repeat business by leaving customers satisfied
• Win new business through word of mouth
• Improve profitability through greater efficiency and increased customer satisfaction
• Identify and deal with customer service problems as they arise, minimising disruption to the business
• Retain and enhance your reputation

Course Code: 104198BT028