eMarketing for businesses

Businesses can expand their opportunities and increase sales by marketing their products and services online.

This course explains how to market your business using the internet. It builds understanding of e-marketing processes and technologies, including the legal implications of selling online.

The course includes expert opinion and content from Google and the industry body for e-retail, the Interactive Media in Retail Group (IMRG).

You'll learn how to:

• understand how to expand your business opportunities through e-marketing
• create an e-marketing plan that describes your objectives, target audience, marketing mix, budget, action plan and how you will measure your success
• recall common misconceptions about e-marketing, for example that it is expensive
• know how email, banner advertising, search engine advertising and e-sales promotions work
• work with external online agencies to improve your e-marketing initiatives
• understand how using e-marketing can achieve your business goals.

How this course can help your business:

• Open up your business to national and international business opportunities
• Increase profitability through new business
• Boost the profile and image of your business through a professional online presence
• Improve efficiency and boost your bottom line by automating orders
• Improve customer satisfaction by fulfilling orders more quickly
  

Course Code: 104120BT001