Marketing

Marketing is the process a business uses to identify or anticipate its customers’ needs and desires, and promote its products or services accordingly. Successful marketing can really boost the profitability and reputation of any business.

This course provides you with a theoretical yet simple introduction to marketing, its concepts and its principles.

It will give you a basic understanding of the theories of marketing and how to analyse marketing methods, which in turn will help you become more customer focused.

You'll learn how to:

• describe what marketing is, and understand the importance of the four key elements: product, price, place and promotion
• explain how to find out more about customers and organise them into meaningful groups
• understand how to analyse your business using SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
• develop an effective marketing strategy
• promote your business.

How this course can help your business:

• Understand what your customers want and need
• Position your product or service to meet those wants and needs
• Boost profitability through increased sales
• Maintain and increase your competitive edge
• Raise the profile of your business

Course Code: 100594BT005