Unleashing the Potential of your Business

Accountancy is the language of business and those who do not understand it are at a serious disadvantage.

Understanding the basics of financial management will give you a more informed view about your company’s performance, allowing you to play an active role in shaping its strategy.

This course is a helpful introduction for non-financial managers to the main features of a balance sheet, a profit and loss account and a cash flow forecast.

By demystifying financial jargon, the course will help you interpret financial information and use it to make better business decisions.

You'll learn how to:

When you have completed this course, you will be able to:

*understand the importance of developing and maintaining a customer focus

• understand the four main elements of marketing: product, promotion, place and price.

How this course can help your business:

• Understand what your customers want and need
• Position your product or service to meet those wants and needs
• Boost profitability through increased sales
• Maintain and increase your competitive edge
• Raise the profile of your business

Course Code: 100047BT001