Running an Online Business

This course is ideal if you're interested in creating a new e-business. The course examines topics related to creating an e-business. After giving you an introduction to e-commerce, the series examines how to start an e-business, establishing a business presence, and creating critical applications. You'll also cover the legal ramifications of e-commerce, transaction processing and data mining, managing costs, and the logistics of providing customer service and payment processing. Other topics covered include building a strategy to market and advertise your e-business, resource planning, and ongoing business management.

You'll learn how to:

• build a technology strategy and standards for your organisation
• implement an e-commerce model for a company
• identify the factors that influence the future direction of e-commerce
• decrease e-business costs by automating the supply chain and hiring virtual employees.
• promote a business on the internet
• use marketing options available to an online business, such as data mining and external promotion.
• reduce costs and ensure the continued success of an online business

Modules:

There are 13 modules in this course:

• Your E-Business
• Getting Started
• Influences on E-Commerce
• Killer Apps
• Developing Your E-Business
• Real-Time and Data Mining
• Lowering Your Business Costs
• Customer Service and Payment
• Marketing Your E-Business
• Advertising on the Internet
• Building Marketing Strategy
• Resource Planning
• Managing Your E-Business

Course features:

• Flash and audio provide animated, interactive lesson introductions, activities, and simulations.
• Simulations teach you to perform specific tasks in applications through guided, multi-step exercises.
• Decision Point activities allow you to apply course concepts in an interactive questioning environment.
• Exercises allow you to practise in the actual application you're studying.
• Supplied sample files include sample documents, application files, programs, and programming code that enable you to practise with these files, enhancing your learning experience.
• MindNotes provide printable quick-reference sheets and other files you can use to apply your skills on the job.
• A Course Topics list contains active hyperlinks, giving you quick access to specific topics.
• Find-A-Word helps you to look up an unfamiliar term in the Glossary, on the web, or in a dictionary. You can also find other occurrences of the term in the same course.
• Search text lets you rapidly search all text within a course to easily retrieve information you're looking for.
• Variety of question formats, including multi-step simulations, true/false, multiple choice, and fill-in-the-blank.
• A skill assessment generates a customised learning path based on the results of your pre-test.
• A glossary provides a reference for definitions of unfamiliar terms.
• Bookmarking tracks your progress in a course.

How this course can help your business:

• identify the key decisions to make when starting an e-business
• decide a specific set of e-business benefits for your company
• broadly understand the requirements of e-marketing, customer relationship management and e-supply chain

Course Code: 104266BT052